EOC Week 3- Tobacco Advertisement

1.      Determine the scenario: What happens in this frame?

A man off camera is offering a classy violinist two different types of Tiparillo cigarette. She is still holding her violin, but looking directly and almost seductively at the viewer of the ad, with the hand and cigarettes in view, as if the viewer himself is offering the smokes. She suggestively has her shirt undone, with most of her chest exposed.

2.      What is the setting? What are the conditions?

The setting seems to be at the viewer/”man’s” home, where they have both gone after a day of work. The setting overall is during the late 1960’s, when women were becoming more liberated during the dawn of smoking culture. The cigarettes are being held closer to her face, imploring action. The conditions given to the woman are “Tiparillo Regular or M with menthol.”

3.      Who are the people or groups?

The people are a man and a woman, or the “viewer of the ad” and the woman.

4.      What is their point of view around this specific experience?

The point of view is to have a good time, and relax. The ad is drawing the viewer in, and making him part of the experience. So, it’s appealing to a man who is essentially trying to get laid. The woman is in to it, and you can tell by her gaze and her shirt being open. The ad states she is “open minded,” in other words, she is open to the experience. Also, with a stuffy and uptight career, she comes back to the man’s place to unwind, and Tiparillo will help the viewer of the ad will just help the whole scenario along.

5.      What are their goals?

Goals for both seem to be similar. They wish to relax and have a good time. Specifically, the man wants to have sex with the woman at his place. The man uses Tiparillo cigarettes to help him achieve his goal.

6.      What are their assumptions? What are their perceptions?

The assumption of the woman is that she will be able to unwind, relax and listen to her folk music. The man’s/viewer’s assumption is that by offering her a Tiparillo will be the key to help her fully unwind and release any reservations she may still have.

7.      Are there conflicts? Is there cooperation?

I would say there are not many conflicts. The ad, despite the innuendo, is fairly straightforward. She probably wants to, but offering her a cigarette will change that “probably” into a “definitely.”

8.      What are the outcomes?

The outcome is left up to the man’s imagination, but one can take a pretty good guess as to what it might be.