The Pitch

The car I have decided to pitch for my final project is the "Kia Soul." I have always thought it was an interesting car, from the day it arrived via commercial on my television set. Here are the reasons why I am attracted to this vehicle. For starters, I think it's "cute." The design of it is appealing, and it fits my personality. It's great because of the compact design. I don't particularly like huge, gas-guzzling SUV's, unless you live someplace that has snow. The Soul is perfect for a city dweller, who wants to zip around economically and be able to fit into those tight parallel parking spots. Not only does is save on gas, but the price is hard to beat. The base model starts at $15,190. Just like the Mustang we saw in class, they allow you to personalize it and add features on from that base model. Even after adding a bunch of features, it came up to about $19,000. With a trade in of the current car I have, my payments would be only $165 a month. Not too shabby.

I also like that they put an emphasis on "cool" with this car. The car was designed by former General Motors designer Michael Torpey. From a new York Times article back from 2009,
"The boars fascinated him. He quickly sketched a caricature of one and, for practicality, put a backpack on it. Hanging on a wall in the Korean studio, the sketch drew approval from the local designers, who described the boar as a “strong, clever creature.”
Mr. Torpey said the boar’s attitude of strength and capability — it can’t be taken advantage of despite its relatively small size — was exactly the image he wanted for a new model aimed at hip urban youths."

It is also nice to note that the Kia has received a five star rating in all except the roll-overs category, where they received four stars from the U.S. News & World Report website.
I am looking forward to taking a test drive to see for myself. Kia already has a cool and hip marketing campaign going for this car, hitting a home run with their "dancing hamsters" bit. I hope that I can think of something even half as clever.