Week 10 EOC: Action Agenda

•  Ideas: The idea for my ad is for the Kia Soul, and I want the feeling people had from a past movement of music, fun and soul being translated to the youth of today. I want the Kia Soul to be seen as the classic car for the youth of this generation.
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• Brand Identity: The brand is known for economy and quirkiness, with a slight bit of wit. They have created a young and hip vibe. The commercial will convey that identity that Kia has worked hard to create.
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• Media: My chosen form of media is going to be a commercial. I want to draw out 9 storyboards to show how the commercial would play out. I want there to be music playing during it, two different songs in fact.
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• Unity and Variety of Messages: The story will be lighthearted, fun, and a bit silly. It will also tell a story, linking the soulful music and attitudes from the 1970’s into today.
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• Unity and Variety of Design: This ad will have s style that would be able to have a male version, a female version, a kids version, etc. You could go in numerous directions, all while keeping the theme of the past linking up to day, and how different people imagine it.
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• Style: The style will be fun and flirty, done in a hip way. The camera angles and funny twist at the end is a style that is universally appealing, while still maintain a youthful and urban style to it.
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• Brand Experience: The experience you have, following along with the story, and then laughing at the surprise ending is meant to engage. It gives people permission to have fun with a Kia, and to feel that soul, the funk and music from the 70’s, and have it translate into what is cool today, the Kia Soul.