For my advertising campaign, I plan to design a magazine spread for
the Kia Soul. I am going to attempmt to design it using Photoshop, but
if I can't figure that out, then I am just going to draw it. I may also
do a few storyboards for a commercial. I don't really know how to film a
commercial for a car I don't own, and I don't have any close friends or
family members I can ask. I could possibly rent it, but it might cost
too much money. I will be investogating the cost, and if it is in my
budget, I may switch to doing a commercial.
The slogan is, "The
spirit of Soul, can you dig it?" I want to focus the theme of the
campaign on connecting with the young, urban population by showing how
the Kia Soul is a new revamp of an old classic theme. Also, I want to
show how soulful and funky the car can be, connecting with the audience
through music.
If the ad is done with a drawing, then I
will use colored pencils on paper. Digitally, I will use Photoshop.
With a commercial, I will draw up storyboards, then film it with my
phone, then just put it into iMovie to edit. I have never made a movie
before, so I would have to do research in order to figure out how to
edit it.
I want to create a 1970's type of theme, but link it to the youth of today, just to show how "soul never goes out of style." I would like to incorporate a music element into it, and have it stylistically look like a retro ad, but advertising a new car.
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